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An Instagram poll will determine which brush head will be discontinued.
February 19, 2019
By: Marie Redding
Senior Editor
Clarisonic is discontinuing some of its older cleansing tools and brush heads — but the brand is asking fans to vote on Instagram tomorrow, during a 24-hour poll in the brand’s IG stories. The results will determine whether the original Radiance Brush Head or the original Sensitive Brush Head will be “saved.” The tools and heads being discontinued are available in the Last Chance section of the brand’s website, while supplies last. Following the poll, the winner of the two fave brush heads will be announced and will continue to be sold on the brand’s website. Clarisonic says it is making room in its product lineup to showcase its latest innovations — the Mia Smart and Mia Prima, and an assortment of new brush heads and anti-aging applicators. Kathy Chi Thurber, GM, Clarisonic, says, “Since the brand’s launch in 2004, we have amassed a cult following of Clarisonic addicts, and understandably many have come to love our original devices and brush heads. As with all product updates and improvements, there are always loyalists who are hooked on the originals and simply can’t live without them. We want to hear from you…” Mia Smart, which retails for $199, is Clarisonic’s smartest device, and powered by the brand’s patented sonic technology, and s compatible with all Clarisonic applicators and brush heads. Thurber adds, “Mia Smart leverages all the learnings and tech advancements from when we created the beauty device category over 15 years ago.”
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